Helping small businesses look better online.

Built by G is a digital design studio helping small and local businesses look better online. Founded by George Lakin, a designer and developer based in the Midlands, the studio builds modern, mobile-friendly websites that help tradespeople, independent professionals, and growing companies attract more customers and turn visitors into enquiries.

Every project starts with a free 30-minute consultation — a straightforward conversation about what your business does, who you serve, and how you want to come across. From there, George handles everything: brand fit, layout, copy structure, imagery, and the technical build. No corporate jargon, no bloated templates — just clean, fast websites that reflect the real standard of your work.

The studio focuses on four things: identity, architecture, stewardship, and evolution. Identity means a look that fits your business exactly. Architecture means a site that's easy to navigate and works flawlessly on every device. Stewardship means looking after your site so it stays fast, secure, and up to date. Evolution means your site grows with your business, not against it.

Built by G is for businesses that take pride in the details but don't have the time or expertise to build a website themselves. Whether you're a carpenter, a salon owner, a consultant, or a local service, the goal is the same: a website that makes you look professional, credible, and ready to compete — and that genuinely works for you, day in and day out.